Praestabilis – Excellence in Marketing – 101

Welcome to Episode 101 of Praestabilis: Excellence in Marketing


Welcome Aboard for Episode 101 of the podcast! We’re celebrating completing over one hundred episodes of this podcast and looking forward to more! In this episode, I’m talking about being specific and intentional in your business as an entrepreneur.

As a young adult, I got my real estate license and began selling and listing real property. I so wanted to do it all – single-family homes, condos, commercial property, and even industrial properties. I dreamed of working all over Los Angeles, an area of at least five million people back in the 1990s. I would serve new home buyers, people more experienced in real estate, and people who wanted to invest. I thought I would also learn about loans on property and something called an AITD – an all-inclusive trust deed.

Eventually, I did all of these things and even became a real estate investor in my own right. But I didn’t do it all right away, as I needed to learn about and gain some experience with anything I wished to do as a professional. I even became a certified residential appraiser, and enjoyed that aspect of the business immensely. I am no longer an appraiser, but I am still an active real estate broker in California.

In 1986, I decided to become a classroom teacher. This has been a dream of mine for some time, and I borrowed the money to return to college to earn my teaching credential. Once again, I had lofty dreams and goals around being a classroom teacher.

I wanted to teach children of all ages, so I went for the Kindergarten through high school – K-12 – credential. My dream included teaching all subjects, so I earned supplemental credentials in the areas of science, mathematics, and computer science. I wanted to work with diverse student populations at different schools throughout the greater Los Angeles area.

Yes, I did it all, but not all at once. Over a twenty year span I achieved all of my teaching goals, and I still hold a current K-12 teaching credential in California.

When I decided to resign from teaching at the end of the school year in 2006, and to give away my best real estate clients in order to come online as an entrepreneur, you might imagine that I wanted to do it all, and quickly.

No, I had finally learned my lesson and instead I began with eBooks, affiliate marketing and blogging. Within a few months I added local business marketing. By the end of my first year I had begun creating information products. Over the next decade I added writing and publishing physical books and books for Kindle. I’ve also created membership sites, online courses, and niche websites. Public speaking soon became a part of my business, along with mentoring and consulting.

Yes, I’ve done it all and continue to learn more, such as with artificial intelligence (AI) and how entrepreneurs and copywriters can use this technology to their advantage.

As long as you are specific and intentional with what you want to achieve, you can do it all as an entrepreneur, just not all at once. And we must throw perfection out the window. I have a new saying… The more perfecter your goal, the less purfeckt your results.

“Everything we do in our lives is preparing us for something that will arise in the future, even though we don’t yet know what that will be.” ~ Connie Ragen Green



Our stories are the fabric of our life. A story sets you apart from everyone else, makes you unique and memorable, and is all you have when it’s all said and done. When I was a young child a neighbor girl, seven or eight years old at the time, interrupted my mother in the middle of a story she was telling to ask, “Why do you have so many stories?” My mother hardly skipped a beat, informing the girl that “You’ll have stories too, when you get older.”

On that evening a part of me became a storyteller in training. Sure enough, it wasn’t long before I was telling stories about everything from what I did in school that day to what happened in the neighborhood. I wore my storyteller’s hat with pride and now I see that this one aspect of my life was preparing me for what I now do in my business and derive great joy from every single day.

The word “praestabilis” means outstanding, excellent, and extraordinary and this is the goal for you as you make your way in the online world.

It took me until age 50 to step into the light and live an empowered life. I achieved this by leaving a job – classroom teaching – and a career as a real estate broker and appraiser to come online as an entrepreneur. I have no regrets about waiting so long, as everything unfolds once we are open to receiving it. There are three top strategies to help you move closer to an empowered life and they include…

  • Writing – Every day, I want you to write! This includes blog posts, outlines, emails to your prospects, clients, and potential joint venture partners. Also, write short reports and white papers to show others who you are and what you know. Finally, write a book to solidify your expertise in your niche, and follow that up with additional books over time. Writing is crucial to our process of standing out from the crowd by sharing what we know and believe. Reach out to me if you’re interested in coming aboard for my “10 Week Author” program. Recent posts on my three blogs are at:

“Broken Compass Stories We Tell Ourselves” –
“The eBook That Changed My Life” –
“Marketing Secrets from Creative Sources” –

  • Speaking – I was the reluctant speaker, but once I got past my fears and insecurities you can’t get the microphone away from me. Speak about yourself and your topic to anyone who will listen. I began by speaking at my Rotary Club and I continue to recommend service organizations as a way to break in to speaking. Now I speak all over the world, in person and virtually on a variety of topics.
  • Masterminding – Connecting with others for the sole purpose of reaching your full potential is crucial to life success. Find a Mastermind group to join, or start your own by inviting thought leaders to connect with you in this way. I have a group called the Incubator Mastermind that may be of interest to you.

Hopefully, you can see that what I’m sharing with on each podcast will make a difference for you as you build and grow your business as an entrepreneur, author, and marketer. Make sure to think of marketing as a priority and get into the habit of sharing your best ideas and resources with the people who are on their way to becoming your raving fans! I’m always just an email away at conniegreenhouse at yahoo dot com if you’d like to connect with me. I promise to help you keep it simple while you grow your online business.

Get started with your own eBook empire by learning how to write an eBook from the person who continues to guide me along this lucrative journey. Take a look at How to Write and Publish Your Own eBook…in as Little as 7 Days from expert and author Jim Edwards.

Thank you for this opportunity to serve you as I share my beliefs, perceptions, and experiences as an author, online entrepreneur, and marketing strategist with you. Marketing has become the joy of my life as I continue to learn, grow, and share concepts with others.

I’m bestselling author, marketing strategist, and online entrepreneur Connie Ragen Green and I would love to connect further with you to help you to achieve your goals. If you are interested in learning how to optimize the syndication of your content, please take a look at my popular Syndication Optimization training course and consider coming aboard to increase your visibility, credibility, and profitability.