Praestabilis – Excellence in Marketing – 016

Welcome to Episode 16 of Praestabilis: Excellence in Marketing.


In Episode 16 I discuss my thoughts on why content creation and content marketing are fundamental to building your business.

Content creation will always begin with your original idea, which may come about after you read something, talk to someone, or somehow bring your thoughts around to the topic of the day. Then, think about your short term goal for that idea. Next, determine what your long tern goal is for the idea. The example I share is from the the idea I had about sharing my experiences with money as a child, and as a classroom teacher with others. My short term goal was to turn this idea into a conversation and to write a blog post about kids and money. This evolved into a longer term goal of writing a book on the topic of teaching financial responsibility and values to children. A year later my book, Kids and Money: Teaching Financial Responsibility and Values to the Child in Your Life was published.

Content marketing includes sharing what you have written, recorded, or created as video to social media and to any other sites where you are sharing information in any format. Then, simultaneously you want to share your content with your list.

Thank you for this opportunity to share my beliefs, perceptions, and experiences as an online entrepreneur and marketing strategist with you. Marketing has become the joy of my life as I continue to learn, grow, and share concepts with others

I’m author, publisher, and entrepreneur Connie Ragen Green and would love to connect with you. If you’re new to the world of online entrepreneurship please check out my training on how to sell yourself at Sell Yourself and Your Stuff and learn how to gain an unfair advantage when it comes to building a lucrative online business.