Welcome to Episode 17 of Praestabilis: Excellence in Marketing.
In Episode 17 I discuss “micro-marketing” as a way to grow your business and increase your bottom line. Micro refers to a smaller and less expensive version of something you may already offer, or it could be something brand new.
I created a “Micro Course on Affiliate Marketing” as a smaller, less expensive version of my full affiliate marketing course at Really Simple Affiliate Marketing.” Micro content is a title or headline, a snippet, and a link to a piece of content you have written or curated. Micro-continuity refers to a membership site that is a pared down version of a membership that is larger and more complete, whether you have already created it or not.
Micro marketing gives you the opportunity to connect with more prospects who may be interested in your topic but are not yet ready to commit to more time and a larger investment until they get to know you and what you have to offer. This podcast, Praestabilis: Excellence in Marketing is an excellent and relevant example of micro-content.
Thank you for this opportunity to share my beliefs, perceptions, and experiences as an online entrepreneur and marketing strategist with you. Marketing has become the joy of my life as I continue to learn, grow, and share concepts with others
I’m author, publisher, and entrepreneur Connie Ragen Green and would love to connect with you. If you’re new to the world of online entrepreneurship please check out my training on how to sell yourself at Sell Yourself and Your Stuff and learn how to gain an unfair advantage when it comes to building a lucrative online business.
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