Praestabilis – Excellence in Marketing – 028

Welcome to Episode 28 of Praestabilis: Excellence in Marketing.


In Episode 28 the topic is the power of eCourses. An eCourse is a series of short (five hundred words or less is best) lessons or parts, delivered by your autoresponder service as daily, or less frequently email messages. I use AWeber for this and you may get started at no cost at

eCourses are an important part of your overall marketing plan and represent a simple and effective way to get your message out to those who need to hear it from you. Start by creating an outline of the points you wish to cover, and then turn each of your points into a single lesson. I have found that five or seven lessons is optimal, but your eCourse may be shorter or longer in order to cover your topic.

By sharing my own experiences as a public speaker it is my belief that you will be able to move forward more quickly than I did. Speaking on your topic(s) of expertise is an excellent business model that will serve you throughout your lifetime.

I would love to hear your thoughts on any or all of this, especially if you have specialized knowledge you are ready to share with the world. My goal is to help you achieve your goals and dreams and to create a lifestyle with time freedom and financial freedom.

Thank you for this opportunity to share my beliefs, perceptions, and experiences as an online entrepreneur and marketing strategist with you. Marketing has become the joy of my life as I continue to learn, grow, and share concepts with others.

I’m author, publisher, and entrepreneur Connie Ragen Green and would love to connect with you. If you’re new to the world of online entrepreneurship please check out my training on how to sell yourself at Sell Yourself and Your Stuff and learn how to gain an unfair advantage when it comes to building a lucrative online business.