Praestabilis – Excellence in Marketing – 052

Welcome to Episode 52 of Praestabilis: Excellence in Marketing


The precept that “relationships are everything” is the topic for Episode 52. Building relationships regularly will make a difference in your life and business. This is what I shared with my community earlier today…

I had the most wonderful call with Niranjan Pradham this morning. You may be familiar with his gorgeous designs and I have purchased some of them as well. Niranjan reached out to me a few days ago and after we wrote back and forth for a few minutes it turned out we had people and interests in common. Now we’re planning to launch something exciting together in the near future.

The reason I’m sharing this story with you because I want to emphasize the importance of building relationships online. Even though I’m an introvert, I work on this skill every day. And this morning was a reminder to me to reach out to people that I don’t think I have anything in common with, because that is seldom true. Niranjan reached out to me because my name had come up in something he was reading. Now I’m on a quest to reach out to more people I don’t know much about to see what is possible.

Are you making the effort to connect with people every single day? This is the fastest, most effective, and enjoyable way to build a lucrative business that will provide you with the lifestyle you want and deserve.

It’s time to get out of your comfort zone, once and for all and on a regular basis. Once you stretch your mind beyond where it’s at right now, you’ll never go back to what you did previously. This is the quote that comes to mind when I think about this idea – “Man’s mind, once stretched by a new idea, never regains its original dimensions.” ~ Oliver Wendell Holmes.

Think of your life and business as a way to share your personal feelings, thoughts, and beliefs with the world. I first learned about this as a concept from the people who were in my first Rotary Club when I joined in 2006. They each had something they felt strongly about and incorporated it into their business. The psychotherapist was an animal lover and had photos of rescued animals in her office. That would start the conversation with her clients and many of them got involved. The man who owned a car dealership had sons who were active in local theatre productions and that became a way to connect with prospects and customers. What do you care deeply about that can be a topic to discuss to set yourself apart from others in your niche or field?

Actions are everything and bring about the results we wish to achieve. Be sure to come aboard for my complimentary Action Habits Challenge and we can work through this topic together. As a part of this training I am highly recommend the book Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek.

Be sure to listen to earlier episodes of Praestabilis: Excellence in Marketing for more detailed information and ideas to grow your business as an author and an online entrepreneur.

I have a new book with Ellen Finkelstein entitled Speakers! The Quick Public Speaking to Business Method: Turning Your Talk into an Ongoing Revenue Stream. Whether you are brand new to speaking or are a seasoned public speaker, this book will make a difference for you.

The first book I co-authored with Ellen is Authors! The Quick Book to Business Method: Turning Your Book into an Ongoing Revenue Stream and in it we teach and explain how you can write a book that will represent you well and create multiple streams of income for you, as it continues to do for us and many others.

I have just completed another new book titled Booster Rocket Launches: Helping Your Prospects to Find You Everywhere. I’m using my ongoing authorship as an example of why baby steps will never take you where you’d like to go in your life and business.

Let’s Get Back to How to Create Passive Income

For example, you’re a content writer and you get paid by the word. This means that if you write a certain number of words, you get a certain number of dollars. The rate you receive might be excellent and your earnings high. But there’s a ceiling that you’ll never break through because even at a good rate, you only have so much time and there’s only so much work you can do.

Or, you write an eBook. You do some background work to create the book, publish it, and advertise it. This includes building a website where people can purchase and download your eBook, and efforts to drive traffic to this site. The site is totally automated. People land there and buy, and the cash rolls in without you doing anything further.

Ideas for Passive Income Streams

So, how do people create passive incomes? Here are some of the common ways people do this:

eBooks. You can create eBooks and publish them on platforms like Amazon’s KDP (Kindle Direct Publishing) as Kindle downloads or paperback books . You may also use a platform you own and control like I do with Nanacast for most of my products and courses. They can be selling on those platforms (as well as your website) while you take care of other business.

Evergreen Online Courses. Offer online automated courses and webinars. These aren’t live courses, but pre-recorded and automated, and on “evergreen” topics that are always relevant.

Digital Products. Create other types of digital products such as video tutorials and podcasts that teach your audience how to do something. These can be available for purchase and download.

Membership Sites. Create a membership site that charges for membership or runs on a subscription basis.

Affiliate Marketing. Sell similar products offered by other vendors for a commission. I have an active affiliate program you may wish to sign up for at Affiliate Links and Tools.

Entrepreneurship Allow You to Call the Shots

Having complete control over my time and income has provided me with a lifestyle I could not have previously imagined. This has spilled over to my personal life and to the lives of the people I love on two continents. If you are considering a life as an online entrepreneur and author I would be honored to be able to work closely with you.

I would love to know your thoughts on these concepts. Please visit my main sites at Connie Ragen Green and Huge Profits Tiny List. Connect with me on Twitter for the latest updates and announcements.

Get started with your own eBook empire by learning how to write an eBook from the person who continues to guide me along this lucrative journey. Take a look at How to Write and Publish Your Own eBook…in as Little as 7 Days from expert and author Jim Edwards.

Thank you for this opportunity to serve you as I share my beliefs, perceptions, and experiences as an author, online entrepreneur, and marketing strategist with you. Marketing has become the joy of my life as I continue to learn, grow, and share concepts with others.

I’m bestselling author, marketing strategist, and online entrepreneur Connie Ragen Green and I would love to connect further with you to help you to achieve your goals. If you are interested in learning how to optimize the syndication of your content, please take a look at my popular Syndication Optimization training course and consider coming aboard to increase your visibility, credibility, and profitability.