Welcome to Episode 56 of Praestabilis: Excellence in Marketing
In episode 56 I discuss something called “disruption marketing.” This is similar to your USP, or unique selling proposition or unique selling position. What makes disruption marketing different and unique is that it helps your prospects to achieve greater success than they could otherwise.
What makes you different from everyone else in your niche? That was the million dollar question the year I got started online. Like many new online entrepreneurs, we feel like we have nothing new and unique to share, but that simply isn’t true. I’ll be discussing this topic on my podcast later today.
The truth is that no one else could possibly be doing what we do because we are all unique human beings. Even if we attempt to be like someone else, it won’t work. Using something known as “disruption marketing,” your goal is to become known for something you are doing. I initially achieved this by proclaiming that you did NOT need a list of 10K or more to get to 6 figures a year, because I had done it with a list of 651 names! You may have been one of those people on my list at that time.
- This is what I’m recommending for you to make sure you can disrupt your market in an awesome way:
Observe your own behavior and results. What are you doing differently from others? This could be around your content creation, product and course creation or delivery, social media updates, or something else altogether.
- Change up your routine. I typically send out my email message between 9:30 and 10am ET each day. What if I sent it an hour or two later, or earlier – would my community pay attention and take some type of action?
- Write and speak about what you’re doing to grow your business so that anyone who wants to can read or listen to your ideas. I promise many more great ideas will come if you do this.
- Think of yourself as a disruptor – this alone will begin to make a difference in your results.
Listen to my most recent podcast for Praestabilis: Excellence in Marketing at:
Check out my most recent membership site, set up as a free and ongoing eCourse at https://ActionHabitsChallenge.com. Read this article I published on “5 Profitable Membership Models” at https://connieragengreen.com/membership-site-models/. Also, please visit my main site at https://ConnieRagenGreen.com and connect with me on Twitter at https://twitter.com/ConnieGreen.
Actions are everything and bring about the results we wish to achieve. Be sure to come aboard for my complimentary Action Habits Challenge and we can work through this topic together. As a part of this training I am highly recommend the book Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek.
Be sure to listen to earlier episodes of Praestabilis: Excellence in Marketing for more detailed information and ideas to grow your business as an author and an online entrepreneur.
I have a new book with Ellen Finkelstein entitled Speakers! The Quick Public Speaking to Business Method: Turning Your Talk into an Ongoing Revenue Stream. Whether you are brand new to speaking or are a seasoned public speaker, this book will make a difference for you.
The first book I co-authored with Ellen is Authors! The Quick Book to Business Method: Turning Your Book into an Ongoing Revenue Stream and in it we teach and explain how you can write a book that will represent you well and create multiple streams of income for you, as it continues to do for us and many others.
I have just completed another new book titled Booster Rocket Launches: Helping Your Prospects to Find You Everywhere. I’m using my ongoing authorship as an example of why baby steps will never take you where you’d like to go in your life and business. This one you will definitely want to have in paperback, and that will be obvious when you have it in your hands and discover how powerful what I’m sharing will be to your business.
Get started with your own eBook empire by learning how to write an eBook from the person who continues to guide me along this lucrative journey. Take a look at How to Write and Publish Your Own eBook…in as Little as 7 Days from expert and author Jim Edwards.
Thank you for this opportunity to serve you as I share my beliefs, perceptions, and experiences as an author, online entrepreneur, and marketing strategist with you. Marketing has become the joy of my life as I continue to learn, grow, and share concepts with others.
I’m bestselling author, marketing strategist, and online entrepreneur Connie Ragen Green and I would love to connect further with you to help you to achieve your goals. If you are interested in learning how to optimize the syndication of your content, please take a look at my popular Syndication Optimization training course and consider coming aboard to increase your visibility, credibility, and profitability.